Bachelor (Hons) in Marketing (taught only in English)

Course Structure

This degree develops an applied orientation of marketing built upon strong theoretical foundations. It is relevant for the current and developing demands of marketers and managers working in brand development. The degree engages students with core marketing techniques, changes in consumers, social media developments and globalization issues. The curriculum is designed to be continuously relevant by addressing contemporary market conditions and changes in compliance. The degree is challenging and highly developmental to prepare students for a rewarding career in marketing.

Bachelor of Arts (Hons) Programmes – Duration and Dates

Duration of the BA courses: 3 Years

Credits: Every module has 15 ECTS (7,5 CATS) credits. Total credits gained for the degree 360 ECTS

Deadline of Applications: 30th September

Programme Commencement Date: Early October

Expected Completion Date: Early June

Mode of Delivery: Taught/Full Time (3 days/week)


Undergraduate entry requirements

Secondary Education Diplomas and minimum age

Candidates for Undergraduate studies should be holders of:

  • A High School Leaving Certificate or
  • The International Baccalaureate (IB) Diploma with a total 112-120 points to include a minimum of 2 Higher level IB Certificates at grade 4 or above.
  • Minimum age is 18 years completed

Certified Knowledge of English

Candidates for Undergraduate studies must demonstrate that they are competent in the use of the English language, certified by:

  • IELTS (Academic): 6.0 overall with a minimum of 5.5 in writing or
  • TOEFL Internet Based (iBT): 78 overall or
  • Pearson Test of English (Academic): 54 or
  • Cambridge Advanced English Certificate: 169 grade or
  • Any other recognized certificate providing advanced knowledge of English (Level C2/“proficiency”

Candidates who have completed their high school studies, or have completed UG studies in a tertiary education institution, through the medium of the English Language, are not required to hold an English language qualification.

If you have any questions about entry requirements, please get in touch with us at


Applicants are requested to submit the following:

ICBS Application Form

You can fill the application online, or request a copy from the Admissions Office. In case you fill in the application form in your own handwriting, you should scan it, attach it to your email along with the required admission documents, and send it to our Admissions Office.

Alternatively, you may apply online, but the supporting documents must also be sent by post.


You should submit four (4) identity card size color photographs.

Certified Copy of the High-School Leaving Certificate and detailed academic record

You should submit a certified copy of the Secondary Education Leaving Certificate and detailed transcript of grades. If your previous institution provides a high school leaving certificate and transcript in a language other than English, we require that you submit certified photocopy of the original documents, as well as a copy of them translated in English, which copy must be provided by the institution itself, or a certified translator/translating service.

Certified Photocopy of the English Language qualification(s)

You should submit a certified copy of any English Language Certificate you hold. Candidates who have not acquired an English language qualification at the time of the submission of their application form, are required to submit it well before the commencement of the programme.

Copy of your passport

You should submit a color photocopy of your passport, where your relevant personal information appears in Latin/English alphabet.

Make sure you have all the application supporting documents scanned and ready for submission.


Application forms can be lodged up until the 30th of September 2019 for the October 2019- 2020 intake. However, late applications after September 2019 may be considered, if there are still available places in the programme of your interest. Applications are considered in priority order, according to the date of the letter of acceptance.

Send your application form with the supporting documents to our Admissions Office:

  • By email to:
  • By Post to: The Admissions Office, ICBS Thessaloniki Business College, 108, Thessaloniki str., 57013 Oreokastro, Thessaloniki, Greece

Please note that applications for all undergraduate programmes should be sent directly to the ICBS Thessaloniki Business College Admissions Office.

If you wish to apply for advanced entry /placement to a programme (directly into Year 2), from another institution, please provide us with an Official Transcript, including the detailed list and level of modules attended, credits and grades achieved.

If at any time you have questions, or concerns, regarding the application process, please contact the Admissions Team before you submit your application.

4. You will be Receiving an Offer

Applications are considered by the Admissions Committee of the ICBS Business College and then are approved by the relevant department of the University of Winchester.

Successful applicants are notified of their acceptance to the programme through a formal offer letter of Acceptance.

Your offer will either be conditional, or unconditional. Conditional offer means that you need to complete various qualifications or provide additional evidence. Unconditional offer means that you have already met our entry requirements and you have a confirmed place, if you want it. You may be eligible for our unconditional offer scheme based on the strength of your application and grades. If you are eligible, your offer letter will explain what you need to do next.

5. Accepting our Offer

Candidates that have accepted our offer should send a written and signed confirmation of their acceptance.

There is a deadline of 15 days after the receipt of our offer.

There is an obligation to pay the 1/3 of the annual fees to the bank account of the College by a bank transfer/payment. A scanned copy of the bank issued receipt should be sent to the College. The rest of the fees should be payed before the commencement of the programme.

If visa is required, please see

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