Bachelor (Hons) in Marketing (taught only in Greek)

Skills and Practices on Digital Marketing

Course Structure

The profession you have chosen...
Marketing is a process that is burdened with the responsibility of forecasting,directing and satisfying - in a profitable way - the needs of the customer. A marketer has a versatile role, from the design of a product to detecting customer satisfaction. The person familiar with the principles and techniques of marketing holds an extremely important position in the management group, making that person number two in the chain of command. The marketer's input is of fundamental importance to the successof a business. More specifically, due to the digital evolution, there is an increasing need, in a constantly changing business environment, for more deepen and specialized knowledge of Digital Marketing Practices, for obtaining skills necessary for the application of Information Technology (IT) Techniques in real time.

How to succeed... 
Day by day, the person responsible for the Marketing is becoming an essential part of any business, even more than a machinist. The latter can work independently, but the produced goods cannot sell themselves. It is by no means a coincidence that marketing is the foundation on which to base the finances of any society, starting at identifying and cincluding in satisfying needs. 

Career Prospects
The graduates of this program are able to respond to the requirements of the following, among others: 

  • Executive in Marketing
  • Business Consultant on marketing
  • Researcher on communication, market research and marketing
  • Senior executive on marketing
  • Communication and marketing directors, such as sales manager, marketing manager, commercial services manager, brand manager, product manager etc.

Undergraduate entry requirements

Students, interested in attending four-year programs must be graduates of a technical or a general Greek Lykeion (High School).All core reading that is required in order to engage with the learning outcomes of the programme are in Greek. In order to enhance your learning opportunities we will also recommend additional reading in English. This reading is not essential to engage with the learning outcomes of the programmes, but will enhance your experience. 

Each academic year, registration commences 1st June and ends 30rd October.

The following need to be submitted in order to register for Bachelor courses:

  • Two copies of the High School Diploma (certified by the principal or a lawyer)
  • 4 colour passport size photos (3x4,5)
  • A copy of your identification card.
  • A completed application form for a specific course of study (supplied by the secretariat.

To the students are given the possibility of suspended from military duties until they reach their 25th years of age.There is a special process for the enrollment in each of the Faculties in the College. You can visit the ICBS facilities in Thessaloniki and Athens so as to be informed in person.

By registering at ICBS, students simultaneously enrolled in the University of Winchester, which grants the student card.

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